Candy Delivery Service: How social media helped Candy.com become the World’s...
What takes you back in time faster that a a box of your favourite sweet/salty/sour/decadent treat from your past? Absolutely nothing if you ask me! And that’s what Boston-based Candy.com was banking on...
View ArticleThe Do’s and Don’ts of Social Media for Community Safety: Halton Police Services
One thing I love to do is chat with organizations about their successes and challenges in the social media space – and I had the opportunity to sit with Janice Coffin, Director of Corporate...
View ArticleSoLoMo: Are You Paying Attention Marketers?
So we’ve got 2 months behind us in 2013 and if you’re a marketer, you must have heard this year’s buzzword that is changing the way Digital Marketing works: “SoLoMo” (don’t worry if you haven’t –...
View ArticleWhy doesn’t your business have more Twitter followers? 4 things to think about
Ok, so you’ve set-up your Twitter profile with a great avatar, gorgeous background and the snazziest bio possible. You’ve even started to follow some great people and organizations and are happily...
View ArticleSocial Networking: Beginners’ tips for building your online network
It’s tough work building a network. Whether it is online or in the ‘real’ world, having a group of people who trust you and are willing to recommend your work, goes a lot further than having thousands...
View ArticleNonprofits and Social Media Policies: Some Considerations
In working with non profits, I have found that these organizations have a unique set of concerns when engaging with donors and stakeholders through social media. Questions around sharing sensitive...
View ArticleTrying to Engage Moms with your content? Read this!
Moms are busy. While juggling family (kids, pets, homework, sports), our day jobs and trying to make some time for ourselves, us mothers have a lot on our plate. And even though most of us are very...
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Pinterest for Entrepreneurs
Your business is your life. It’s all you do and all you think about. You eat, sleep and breathe your business. I get it. You’re an entrepreneur. Because you spend all of your energy on your business...
View ArticleCreating Optimal Content with Limited Resources
Marketers know that good content is the fuel for your lead generation programs. We hear that “Content is King” all the time. But what can marketers do when juggling budgets, resources and time to...
View ArticleGetting Started on Your Social Media Content Calendar
Earlier this week, I blogged about creating content with limited resources. Now that you have an idea about what your content team could look like and have some ideas on re-purpose existing content,...
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